SpruceID builds digital identity and trusted data infrastructure for governments and enterprises. We are building toward a future where people own and control their data across their digital interactions.
Identity determines access to many of the services that matter most: benefits, licensing, healthcare, employment, financial services, and other high-stakes digital interactions. As more of these services move online, governments need identity systems that are secure, interoperable, privacy-preserving, and built around user control rather than centralized data sharing or proprietary lock-in.
SpruceID helps organizations move from identity principles to working systems. We work with governments to design, build, and scale infrastructure for mobile driver’s licenses, reusable identity verification, verifiable credentials, digital wallets, trusted document intake, and cross-agency digital services. Our work is grounded in open standards and deployed in real-world public-sector environments.
We are not a traditional SaaS company selling licenses, a commodity credential vendor, or a consulting firm that leaves behind a slide deck. We are a build partner for complex identity and trusted data programs: the team called when the work is important, ambiguous, and needs to survive contact with production.
We are a small, technical, fast-moving team working on infrastructure that will shape how people access services for decades to come. This work requires strong mission alignment: we are looking for people who believe individuals should have more ownership, control, and agency over their personal data, and who are motivated by building systems that make digital services more secure, useful, and respectful of users.
Marketing at SpruceID plays a strategic role in that work: helping define the category, translate complex technical and policy shifts into clear narratives, and make every customer, partner, and government conversation easier.
SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.
This is a high-leverage generalist role. You will work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations. The work is broad by design: we need someone who can understand the strategy, identify what needs to exist, and create the first useful version.
You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership. Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement. One week you may be turning a state account plan into a briefing and outreach package; the next you may be rewriting a landing page, producing a whitepaper, packaging a demo, building an event campaign, or creating a repeatable AI workflow that makes future work faster.
Marketing at SpruceID is not measured like a simple PLG SaaS funnel. Our market is relationship-led, event-heavy, long-cycle, and highly dependent on trust. The job of marketing is to make every important conversation easier: by building credibility, sharpening the story, producing reusable assets, supporting events that create real meetings, and helping the team understand where the strongest opportunities are.
This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI: more technical, more strategic, more cross-functional, and more directly useful to revenue.
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