Ethereum Institutional is seeking a Head of Marketing to build and lead its global marketing function. The role owns brand positioning, institutional messaging, and communications across the United States, MENA, Asia Pacific, and Europe.
Responsibilities
- Define the global marketing strategy and institutional brand narrative.
- Lead campaigns supporting events, reports, standards, roundtables, and ecosystem programs.
- Build the content, customer relationship management, email, social media, website, analytics, and reporting functions.
- Support regional leaders with localized campaigns and institutional materials.
- Manage communications partners, agencies, freelancers, and internal marketing capability.
Requirements
- At least 8 years of marketing or communications experience.
- Experience in financial services, fintech, or business technology is preferred.
- Experience developing brands and integrated institutional campaigns.
- Familiarity with Ethereum, digital assets, or blockchain concepts.
- Excellent writing, editing, presentation, strategy, and execution skills.
Preferred Qualifications
- Experience marketing to banks, asset managers, or other regulated financial institutions.
- Experience with conferences, institutional thought leadership, and marketing measurement frameworks.
Compensation and Benefits
- Competitive compensation aligned with experience.
- Close collaboration with leadership and regional heads.
- Opportunity to build a global marketing function from the ground up.
