Set the creative direction for Coinbase’s consumer product and lead multidisciplinary designers across product launches, visual systems, motion, and illustration.
As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.
Responsibilities
- Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience
- Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen
- Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration
- Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design
- Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision
- Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft
Requirements
- 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences
- Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work
- Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders
- Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment
- Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments
- Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Compensation
Base salary: $243.865K – $286.9K
How to Apply
Apply through the official job page.
