Head of Marketing

Lead15 days agoRemoteMarketing & Growth

Domains

Data & Analytics

About Allium

Allium is building the System of Record for Onchain Finance. Allium ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history, closing four structural gaps that prevent blockchains from becoming systems of record: the Semantic Gap, the Standardization Gap, the Infrastructure Gap, and the Accountability Gap.

The result is a neutral, canonical data layer institutions can build on with confidence. Our customers and users include Visa, Stripe, G-SIB Banks, Big 4 Accounting firms, BCG, Coinbase, Phantom, Uniswap, and are cited by the Federal Reserve.

The Role

We're hiring our first Head of Marketing to build and own the marketing function from scratch. This is a rare opportunity to define how one of Web3's most serious data infrastructure companies shows up in the market — across developer communities, TradFi institutions, federal agencies, and the broader crypto ecosystem.

You'll report directly to the CEO and work shoulder-to-shoulder with GTM leadership. You'll be expected to build pipeline, shape positioning, and turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data.

This isn't a brand exercise. It's a revenue function. Strong preference for NYC-based candidates.

What You'll Own

Brand & Positioning

  • Define and own Allium's narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers.
  • Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences.
  • Build the category story around trustworthy, production-grade blockchain data.

Demand Generation & Pipeline

  • Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams.
  • Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies.
  • Stand up ABM motions targeting high-value accounts across financial services, fintech, and government verticals.

Developer & Community Marketing

  • Build Allium's presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels.
  • Create feedback loops between developer usage patterns and product/marketing messaging.

Events & Ecosystem

  • Own Allium's presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences).
  • Drive co-marketing with ecosystem partners across chains, wallets, and data tooling.

Marketing Operations

  • Build the marketing tech stack and measurement framework — from attribution to pipeline contribution.
  • Work closely with GTM leadership to align marketing KPIs with ARR targets.

What We're Looking For

Required

  • 8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company.
  • Demonstrated experience building marketing from early stage — you've done this before without a large team or big budget.
  • Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption.
  • Strong written communication — you write well and can translate technical complexity into compelling narratives.
  • Data-driven mindset — you measure what matters and cut what doesn't.
  • Track record of tight collaboration with sales/GTM teams, not operating in a silo.

Preferred

  • Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences.
  • Familiarity with on-chain analytics tools.
  • Background building developer relations or technical content programs.

Our Values

  • Obsessiveness — The best people at Allium cannot put a problem down once they pick it up. Institutions trust us because our data is right. You should feel something when work ships half-right.
  • Pro Athlete Mindset — Consistency, day in and day out, in pursuit of excellence. A win yesterday does not guarantee a win tomorrow.
  • Figure It Out & Extreme Ownership — Every day is unexplored territory. If you don't know it, learn it. It is never lack of resources, but lack of resourcefulness.
  • High Agency — Respond fast with effective solutions. Responsiveness is a superpower.
  • Leading from the Front — Build an MVP and say "This is the way." Proof of work and momentum go a long way.
  • Strong Opinions on the Future (loosely held) — It's okay to be wrong, but not okay to have no idea of how a better future should be.
  • Sense of Business Smell — Naturally want to know why and how the work you are doing builds leverage for teammates and relates to business goals.

Benefits

  • Medical, Dental, Vision, Life and AD&D insurance — US employees get 100% coverage for Gold plans, 80% for dependents.
  • Meaningful early-stage equity — every full-time employee receives a stock option grant.
  • Flexible, trust-based paid time off.
  • Company-sponsored 401(k) plan (US).

Note

The sun never sets on Allium — we hire from any geographical location as long as you are willing to overlap 2 hours on NYC mornings Mon–Thurs from 10am–12pm ET. We have people based in New York, Seattle, Singapore, and Australia.

All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?" Bonus points for the right pronunciation.

About the Company

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